Case Study: Transforming a Microblading Specialist's Business with Automation and Optimisation

Background

Our client, a highly successful microblading specialist in Central London, boasts over 100,000 followers on TikTok and Instagram. While her social media presence thrived, she managed client appointments manually, a time-consuming and inefficient process that limited her growth potential.

She approached us for solutions to streamline her operations and scale her business to meet growing demand.

Objective

The primary goals were to:

• Automate the client booking process to reduce the time spent on scheduling.
• Improve website navigation to enhance user experience and boost conversions.
• Leverage her strong social media following through aggressive advertising on Instagram to drive consistent client bookings.

Strategy

To achieve these goals, we implemented a three-step strategy:

1. Automated Booking System:

   • Introduced a user-friendly online booking system, eliminating manual scheduling.
   • This provided a seamless experience for her clients and freed up valuable time for her to focus on her craft.

2. Website Optimisation:

   • Enhanced site navigation to make it intuitive for visitors to explore services and book appointments.
   • Optimised key pages to increase engagement and improve conversion rates.

3. Aggressive Instagram Advertising:

   • Leveraged her large social media following to target new clients.
   • Promoted ease of booking and highlighted her expertise through compelling ad creatives and call-to-actions.

Challenges

• Transitioning from a manual system to automation required educating the client and her team on the new process.
• Competing in the saturated beauty market in London necessitated strong differentiation through advertising and branding.

Outcomes and Results

The implementation of automation, site optimisation, and targeted advertising led to outstanding results:

• Fully Booked Calendar: The specialist consistently achieves a full schedule of appointments each month.
• Time Saved: Automating bookings drastically reduced the hours spent on client scheduling.
• Enhanced User Experience: Website improvements streamlined the customer journey, increasing online bookings.
• Effective Advertising: Instagram ad campaigns successfully converted followers into paying clients.

Results Highlights

• A fully automated booking system that handles all appointments effortlessly.
• Increased monthly revenue through a fully booked calendar.
• Improved efficiency and client satisfaction with a professional and user-friendly website.